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2024 Tech Buyer Priorities
Discover what 300+ technology professionals across the globe are focused on purchasing in H1 2024.
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About this survey:
We checked in with 300+ global technology buyers from our survey last year to find out what their 2024 priorities are. In our latest report, we report on:
- Top technology initiatives for H1 2024
- Planned spending
- Previous implementation challenges faced by technology owners
- Marketing takeaways to improve outreach & engagement
- How to find and engage with the right buyers
Submit your details to download the report
Testimonials
"The campaign surpassed expectations, delivering >2,500 new leads, and a pipeline of >10:1. The support from the whole B2B Media Group team in campaign setup, recommendations, and ongoing optimisation was outstanding. The team was quick to respond to our technical queries and support us with a custom campaign setup that helped really drive the high performance. "
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David Taylor
Product Marketing Manager, Google Cloud
"B2B Media Group has provided the highest returns for our spending in the region with a 6X ROAS thanks to their quality data and marketing execution."
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Julia Shashkova
Paid Media Specialist Asia-Pacific & Japan, Veeam
"Within 3 months of our campaign going live, our SDR team generated 6X ROI from the leads B2B Media Group generated for us. This is a huge success for us so far. The data hygiene and the team's work ethics was great"
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Claudia Wong
Senior Manager, Digital Marketing APJ, Crowdstrike
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