Today’s buyers expect Netflix-like experiences and Uber-speed service—even in B2B.Millennials and Gen Z aren’t waiting. They’re clicking, comparing, and converting faster than ever.
What You'll Learn:
How to Meet the Consumer-Grade Expectations of Modern B2B Buyers: Learn why Millennials and Gen Z expect fast, personalized, and self-directed buying experiences—and how to design B2B journeys that match.
How Leading Brands Like IBM, Adobe & Salesforce Are Winning Buyers Discover proven strategies for using AI-driven personalization, self-serve tools, and omnichannel engagement to boost conversions and reduce sales cycles.
How to Build a Global Strategy That Resonates Locally Understand how to adapt your messaging, UX, and channels for key markets—from GDPR-conscious EMEA buyers to mobile-first APAC decision-makers.
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The Global Guide to Winning Millennial & Gen Z B2B Buyers
