Our Blog
B2B Marketing: Topics, trends and tips
2020 has changed B2B Marketing – what does the future look like?

2020 has changed B2B Marketing – what does the future look like?

Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on events, most of which still took place on site. Especially in...

Social Media Study 2020: What do B2B companies focus on?

Social Media Study 2020: What do B2B companies focus on?

LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after Corona. Additionally, they are now at the centre of...

How marketing agencies in the UK have been impacted by Covid-19

How marketing agencies in the UK have been impacted by Covid-19

What has the year 2020 shown us in terms of B2B marketing? Everything is becoming increasingly digital: events, marketing activities, business communications and the list goes on. In addition, it is becoming more and more difficult to make plans and schedule...

Lead Generation and Brand Awareness for a Local Charity

Lead Generation and Brand Awareness for a Local Charity

The pre-Christmas period is known for many charitable organisations calling for more  donations and boosting attention towards to their work and activities. Due to the noise in this space around christmas it can be difficult for charities to make themselves heard and...

B2B lead generation success without trade fairs

B2B lead generation success without trade fairs

Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. Due to meeting restrictions, this was no longer possible,...