B2B Blog
Lead Generation and Brand Awareness for a Local Charity

Lead Generation and Brand Awareness for a Local Charity

The pre-Christmas period is known for many charitable organisations calling for more  donations and boosting attention towards to their work and activities. Due to the noise in this space around christmas it can be difficult for charities to make themselves heard and...

B2B lead generation success without trade fairs

B2B lead generation success without trade fairs

Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. Due to meeting restrictions, this was no longer possible,...

Content Marketing on a Budget

Content Marketing on a Budget

Content is King! A statement that originally comes from an essay by Bill Gates in 1996, but has now also found its justification in B2B marketing: Content marketing involves distributing content to expand your business’s audience, boost your brand awareness and...

Advertising banner – the basis of every Online campaign

Advertising banner – the basis of every Online campaign

You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. Although originally known from the B2C sector, they are also a...

The Power of Native Advertising for your B2B Brand

The Power of Native Advertising for your B2B Brand

Native ads are likely to be the future of B2B online advertising. It has been an upcoming trend in the digital marketing space for a few years now, with native advertising growing by 50% from 2018 to 2019. Additionally, it is expected that native advertising will...

Our learnings from 30,000 leads in 2019

Our learnings from 30,000 leads in 2019

How is the lead gen business developing in EMEA? Which target audiences are particularly in demand, and which less? And what does the future look like?  For these questions we have turned to an expert who deals with our EMEA customer campaigns every day. Miriam...