Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach your own audience with high-quality content. But what is...
Webinars are the marketing concept of the hour - quite a few companies are currently planning their own online event. We have already shown in this article why this is a promising decision for lead generation and what needs to be considered. Today we would like to...
Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) of employees have so far generally had the opportunity to...
How do you currently present your new products and services to your audience? Without B2B trade fairs, this task is more difficult than usual. Customer visits and workshops are also a thing of the past - social distancing is the order of the day. But it is not only...
The situation is serious. In many places, companies are being forced to adopt extensive cost-cutting measures due to the tense situation. Also affected: Marketing. But before you take out the scissors, pause for a moment: Do you really want to cut back on your...
In this interview, our CMO Dirk Wischnewski gives tips on how to adapt B2B marketing strategies to new circumstances.Dirk, there is currently an increasing number of cancellations of trade fairs and events. What does that mean for the B2B sector? Fortunately, not all...
Peter Kühne is General Manager DACH for Lead Generation at the B2B Media Group. He is responsible for ensuring that we always deliver the best leads to our customers. For our blog, he provides thrilling insights into successful lead generation with a partner...
No matter whether you have 5,000 or 50,000 EUR at your disposal: Your marketing campaign is doomed to failure if you do not observe certain basic principles. Today we reveal to you which they are, why you cannot do without goals and why these principles are even more...
Have you ever asked yourself why B2B campaigns with marketing service providers or partners fail? So have we! We would like to show you how you can easily do everything wrong in a collaboration in a definitely invented story. Winking included. Next week, we'll show...