Content is King! A statement that originally comes from an essay by Bill Gates in 1996, but has now also found its justification in B2B marketing: Content marketing involves distributing content to expand your business’s audience, boost your brand awareness and...
You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. Although originally known from the B2C sector, they are also a...
Native ads are likely to be the future of B2B online advertising. It has been an upcoming trend in the digital marketing space for a few years now, with native advertising growing by 50% from 2018 to 2019. Additionally, it is expected that native advertising will...
How is the lead gen business developing in EMEA? Which target audiences are particularly in demand, and which less? And what does the future look like? For these questions we have turned to an expert who deals with our EMEA customer campaigns every day. Miriam...
Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to maximum cost-benefit efficiency, campaigns with Programmatic...
No question: Whitepapers are indispensable in B2B marketing. We explained why in our previous blog post. But which topics are suitable for a successful whitepaper? What is worth talking about? We're sorry, but: we don't have the perfect whitepaper topic for you here -...
Good B2B white papers are time and resource consuming and often require countless loops for revision. Quite a few companies therefore ask themselves the question: Is it even worth it? They shy away from the effort if the result is uncertain. However, they overlook the...
With business priorities evolving and budgets tightening, now is not the time to be wasting your marketing efforts on companies that are not interested in your offering. Instead, focusing your attention towards specific accounts that are likely to convert is the most...
Data-driven marketing has proven to be an extremely useful tool for B2B brands to stay up to date with the ever-changing demands of their target audiences. How? Data provides you with a way to understand your B2B customers over time. With the economic uncertainty in...