November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for the future? When it comes to B2B marketing, the future...
Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on events, most of which still took place on site. Especially in...
LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after Corona. Additionally, they are now at the centre of...
What has the year 2020 shown us in terms of B2B marketing? Everything is becoming increasingly digital: events, marketing activities, business communications and the list goes on. In addition, it is becoming more and more difficult to make plans and schedule...
The pre-Christmas period is known for many charitable organisations calling for more donations and boosting attention towards to their work and activities. Due to the noise in this space around christmas it can be difficult for charities to make themselves heard and...
Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. Due to meeting restrictions, this was no longer possible,...
Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that has changed in 2020: digital alternatives have become part of everyday life. In the first part of our interview on the future of B2B events,...
Whether it's the Industrial Communication Digital Day 2020, the Hannover Messe Digital Days or the dmexco @home that took place in September- many events that have always been known for their large physical attendance have this year - due to the corona pandemic -...
Drawing attention to your brand and products is the main aim of most sophisticated marketing strategies. However, there are many different likely outcomes of B2B marketing campaigns depending largely on the marketing tactic used: email marketing, events - whether...