Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want to optimise their business processes: when they deal with...
Flexible and hybrid - two characteristics that are often associated with the HR sector, for example in work models, or with IT, for example in data transfer, but less so with the construction industry. But here, too, flexible, modular building elements that can be...
What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey studies, around 70% of the B2B buyer journey is now digital....
Whether LinkedIn, Facebook or XING - for marketing managers, looking at social networks is part of everyday life. Often, sales managers have also recognised the potential of social media and use them for information purposes. But what is the general situation in B2B...
Not even 2.5 months ago - Clubhouse, the audio-based social network app, created a lot of hype in Germany: Everyone in their area had heard of the app, many were wondering whether or how they could participate in a Clubhouse date, and in the B2B marketing people were...
At the beginning of the year 2021, a note on our own business: After we had merged with Aumago GmbH from Berlin in 2019, we will now also operate under the same "family name". In the future, our Berlin-based company Aumago will also operate under the brand name B2B...
2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us - and continues to do so today. Not only the initial lockdown, but also the subsequent changes in working conditions -...
November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for the future? When it comes to B2B marketing, the future...
Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on events, most of which still took place on site. Especially in...