B2B Blog
Directly into your ears! Podcasts in B2B

Directly into your ears! Podcasts in B2B

Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach your own audience with high-quality content. But what is...

These KPIs will make your webinar a complete success!

These KPIs will make your webinar a complete success!

Webinars are the marketing concept of the hour - quite a few companies are currently planning their own online event. We have already shown in this article why this is a promising decision for lead generation and what needs to be considered. Today we would like to...

The ultimate list for successful home office

The ultimate list for successful home office

Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) of employees have so far generally had the opportunity to...

Webinars in times of social distancing – and beyond

Webinars in times of social distancing – and beyond

How do you currently present your new products and services to your audience? Without B2B trade fairs, this task is more difficult than usual. Customer visits and workshops are also a thing of the past - social distancing is the order of the day. But it is not only...

Trade Fair cancellation? Reach your customers with these strategies

Trade Fair cancellation? Reach your customers with these strategies

In this interview, our CMO Dirk Wischnewski gives tips on how to adapt B2B marketing strategies to new circumstances.Dirk, there is currently an increasing number of cancellations of trade fairs and events. What does that mean for the B2B sector? Fortunately, not all...

Why your budget is irrelevant to the success of your campaign

Why your budget is irrelevant to the success of your campaign

No matter whether you have 5,000 or 50,000 EUR at your disposal: Your marketing campaign is doomed to failure if you do not observe certain basic principles. Today we reveal to you which they are, why you cannot do without goals and why these principles are even more...