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B2B Marketing: Topics, trends and tips
Interview: Mark Herten on the development of the B2B Buyer Journey

Interview: Mark Herten on the development of the B2B Buyer Journey

What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey studies, around 70% of the B2B buyer journey is now digital....

Clubhouse in B2B marketing – hyped, tested, completed

Clubhouse in B2B marketing – hyped, tested, completed

Not even 2.5 months ago - Clubhouse, the audio-based social network app, created a lot of hype in Germany: Everyone in their area had heard of the app, many were wondering whether or how they could participate in a Clubhouse date, and in the B2B marketing people were...

Aumago becomes B2B Media Group

Aumago becomes B2B Media Group

At the beginning of the year 2021, a note on our own business: After we had merged with Aumago GmbH from Berlin in 2019, we will now also operate under the same "family name". In the future, our Berlin-based company Aumago will also operate under the brand name B2B...

Interview: Rainer Braun on the challenges in B2B research 2020

Interview: Rainer Braun on the challenges in B2B research 2020

2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us - and continues to do so today. Not only the initial lockdown, but also the subsequent changes in working conditions -...