B2B Blog
Why B2B social media should be part of every marketing strategy

Why B2B social media should be part of every marketing strategy

I am a millenial. I've been on Facebook for 12 years, I just looked it up. LinkedIn, Instagram, Xing, SnapChat, Pinterest - except for TikTok, I've been through them all. Even though my life no longer takes place to a large extent on social networks, they remain an...

Data-driven marketing explained in under 90 seconds

Data-driven marketing explained in under 90 seconds

Data driven marketing is not a sub-discipline of online marketing. Rather, it is a fundamental approach to rethink all previous marketing activities. It is based on the analysis of large amounts of data from which you make predictions and implement them. Correctly...

ABM On Its Way to an International Success Strategy

ABM On Its Way to an International Success Strategy

ABM (Account Based Marketing) is becoming an international shooting star. Already ⅓ of all enterprises set on individually adapted marketing for selected desirable customers. In addition, companies invest an average of 29% of their marketing budget in ABM. Tendency...

Programmatic Advertising – What you need to know in 2020

Programmatic Advertising – What you need to know in 2020

There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to...

Intent Data – What is behind the Buzzword?

Intent Data – What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What is hidden behind this data? In a nutshell: Intent data is...

Our 5 Best Tips for Successful B2B Marketing

Our 5 Best Tips for Successful B2B Marketing

How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions that improve our work even further. Today we will reveal to...

More ingenious applications for Intent Data

More ingenious applications for Intent Data

Intent Data are your marketing multi-tool! In this last article I presented my best Intent Data application areas. But that wasn't the end of the line yet. That's why today I'm showing you more ingenious applications for intention-driven data in B2B everyday life:...

The best applications for Intent Data

The best applications for Intent Data

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the interest of the users behind them. Those who evaluate them...

How do I develop an account list for successful ABM?

How do I develop an account list for successful ABM?

Account Based Marketing (ABM) is on the rise. Only for whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ABM you have to make a selection:   Which are the most...