Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to maximum cost-benefit efficiency, campaigns with Programmatic...
No question: Whitepapers are indispensable in B2B marketing. We explained why in our previous blog post. But which topics are suitable for a successful whitepaper? What is worth talking about? We're sorry, but: we don't have the perfect whitepaper topic for you here -...
Good B2B white papers are time and resource consuming and often require countless loops for revision. Quite a few companies therefore ask themselves the question: Is it even worth it? They shy away from the effort if the result is uncertain. However, they overlook the...
With business priorities evolving and budgets tightening, now is not the time to be wasting your marketing efforts on companies that are not interested in your offering. Instead, focusing your attention towards specific accounts that are likely to convert is the most...
Data-driven marketing has proven to be an extremely useful tool for B2B brands to stay up to date with the ever-changing demands of their target audiences. How? Data provides you with a way to understand your B2B customers over time. With the economic uncertainty in...
Anyone currently sitting in the home office or wanting to reach contacts there is now increasingly turning to e-mail. Quick success is guaranteed: Because if you concentrate on e-mail marketing campaigns, plan extensively and implement them carefully, you will receive...
Trade fairs, F2F meetings and lecture events have played an important role in generating leads for B2B companies in the past. Hence, with the cancellation of such events due to the current social distancing measures, comes the reduction of these lead generation...
With these contents you are reaching your audience in the future What we are currently experiencing is probably the emergence of a new everyday life - private and professional, across all companies and departments. And although this fact may still intimidate us, it...
Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach your own audience with high-quality content. But what is...