Anyone currently sitting in the home office or wanting to reach contacts there is now increasingly turning to e-mail. Quick success is guaranteed: Because if you concentrate on e-mail marketing campaigns, plan extensively and implement them carefully, you will receive...
Trade fairs, F2F meetings and lecture events have played an important role in generating leads for B2B companies in the past. Hence, with the cancellation of such events due to the current social distancing measures, comes the reduction of these lead generation...
With these contents you are reaching your audience in the future What we are currently experiencing is probably the emergence of a new everyday life - private and professional, across all companies and departments. And although this fact may still intimidate us, it...
Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach your own audience with high-quality content. But what is...
Webinars are the marketing concept of the hour - quite a few companies are currently planning their own online event. We have already shown in this article why this is a promising decision for lead generation and what needs to be considered. Today we would like to...
Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) of employees have so far generally had the opportunity to...
How do you currently present your new products and services to your audience? Without B2B trade fairs, this task is more difficult than usual. Customer visits and workshops are also a thing of the past - social distancing is the order of the day. But it is not only...
The situation is serious. In many places, companies are being forced to adopt extensive cost-cutting measures due to the tense situation. Also affected: Marketing. But before you take out the scissors, pause for a moment: Do you really want to cut back on your...
In this interview, our CMO Dirk Wischnewski gives tips on how to adapt B2B marketing strategies to new circumstances.Dirk, there is currently an increasing number of cancellations of trade fairs and events. What does that mean for the B2B sector? Fortunately, not all...