Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. Due to meeting restrictions, this was no longer possible,...
Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that has changed in 2020: digital alternatives have become part of everyday life. In the first part of our interview on the future of B2B events,...
Whether it's the Industrial Communication Digital Day 2020, the Hannover Messe Digital Days or the dmexco @home that took place in September- many events that have always been known for their large physical attendance have this year - due to the corona pandemic -...
Drawing attention to your brand and products is the main aim of most sophisticated marketing strategies. However, there are many different likely outcomes of B2B marketing campaigns depending largely on the marketing tactic used: email marketing, events - whether...
Content is King! A statement that originally comes from an essay by Bill Gates in 1996, but has now also found its justification in B2B marketing: Content marketing involves distributing content to expand your business’s audience, boost your brand awareness and...
You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. Although originally known from the B2C sector, they are also a...
Native ads are likely to be the future of B2B online advertising. It has been an upcoming trend in the digital marketing space for a few years now, with native advertising growing by 50% from 2018 to 2019. Additionally, it is expected that native advertising will...
How is the lead gen business developing in EMEA? Which target audiences are particularly in demand, and which less? And what does the future look like? For these questions we have turned to an expert who deals with our EMEA customer campaigns every day. Miriam...
Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to maximum cost-benefit efficiency, campaigns with Programmatic...