by Natalie Weirich | Sep 3, 2021 | B2B Marketing, Display & Programmatic Advertising, Success Story
Where do craftsmen who need cordless garden ranges get their information? Possibly offline in various specialist and DIY stores or online via Google search, via comparison portals or via specialist portals: they search for specific keywords, look for products or...
by Natalie Weirich | Aug 13, 2021 | B2B Marketing, Interviews
Tomas Herzberger Co-Founder of Schaffensgeist Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want to optimise...
by Natalie Weirich | Aug 12, 2021 | B2B Marketing, Display & Programmatic Advertising, Success Story
Flexible and hybrid – two characteristics that are often associated with the HR sector, for example in work models, or with IT, for example in data transfer, but less so with the construction industry. But here, too, flexible, modular building elements that can...
by Natalie Weirich | Jul 28, 2021 | B2B Marketing
Mark Herten CEO Publitek Deutschland What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey studies, around 70% of the...
by Natalie Weirich | Jul 1, 2021 | B2B Marketing
Marina Zayats Co-Founder von Schaffensgeist Whether LinkedIn, Facebook or XING – for marketing managers, looking at social networks is part of everyday life. Often, sales managers have also recognised the potential of social media and use them for information...
by Natalie Weirich | Apr 19, 2021 | B2B Marketing
Not even 2.5 months ago – Clubhouse, the audio-based social network app, created a lot of hype in Germany: Everyone in their area had heard of the app, many were wondering whether or how they could participate in a Clubhouse date, and in the B2B marketing people...
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