by Natalie Weirich | Jan 11, 2021 | B2B Marketing
At the beginning of the year 2021, a note on our own business: After we had merged with Aumago GmbH from Berlin in 2019, we will now also operate under the same “family name”. In the future, our Berlin-based company Aumago will also operate under the brand...
by Natalie Weirich | Dec 17, 2020 | B2B Marketing, Display & Programmatic Advertising, Interviews
Rainer Braun Senior Project Manager Research, diemedia GmbH 2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial...
by Natalie Weirich | Nov 10, 2020 | B2B Marketing, Interviews, Study
Dr. Andreas Bauer Board member of the bvik November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for the future? When...
by Natalie Weirich | Oct 28, 2020 | B2B Marketing, Display & Programmatic Advertising, Study
Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on events, most of which still took place on site. Especially in...
by Natalie Weirich | Oct 23, 2020 | B2B Marketing, Study
LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after Corona. Additionally, they are now at the centre of...
by Annabelle Harding | Oct 8, 2020 | B2B Marketing, Study
What has the year 2020 shown us in terms of B2B marketing? Everything is becoming increasingly digital: events, marketing activities, business communications and the list goes on. In addition, it is becoming more and more difficult to make plans and schedule...
Recent Comments