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Interview: Rainer Braun on the challenges in B2B research 2020

Interview: Rainer Braun on the challenges in B2B research 2020

by Natalie Weirich | Dec 17, 2020 | B2B Marketing, Display & Programmatic Advertising, Interviews

Rainer Braun Senior Project Manager Research, diemedia GmbH 2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial...
2020 has changed B2B Marketing – what does the future look like?

2020 has changed B2B Marketing – what does the future look like?

by Natalie Weirich | Oct 28, 2020 | B2B Marketing, Display & Programmatic Advertising, Study

Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on events, most of which still took place on site. Especially in...
Facebook boycott – what next? Why display advertising is the right channel for B2B marketers

Facebook boycott – what next? Why display advertising is the right channel for B2B marketers

by Natalie Weirich | Jul 31, 2020 | Display & Programmatic Advertising

Drawing attention to your brand and products is the main aim of most sophisticated marketing strategies. However, there are many different likely outcomes of B2B marketing campaigns depending largely on the marketing tactic used: email marketing, events –...
Advertising banner – the basis of every Online campaign

Advertising banner – the basis of every Online campaign

by Jakob Rode | Jun 24, 2020 | Display & Programmatic Advertising

You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. Although originally known from the B2C sector, they are also a...
How to setup programmatic ads

How to setup programmatic ads

by Jakob Rode | Jun 9, 2020 | Display & Programmatic Advertising

Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to maximum cost-benefit efficiency, campaigns with Programmatic...
Programmatic Advertising – What you need to know in 2020

Programmatic Advertising – What you need to know in 2020

by Mareike Schindler | Jan 8, 2020 | Display & Programmatic Advertising

There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to...

Recent Posts

  • Aumago becomes B2B Media Group
  • Interview: Rainer Braun on the challenges in B2B research 2020
  • Interview with Dr. Andreas Bauer on the developments within B2B Marketing throughout 2020
  • 2020 has changed B2B Marketing – what does the future look like?
  • Social Media Study 2020: What do B2B companies focus on?

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