by Natalie Weirich | Jul 31, 2020 | Display & Programmatic Advertising
Drawing attention to your brand and products is the main aim of most sophisticated marketing strategies. However, there are many different likely outcomes of B2B marketing campaigns depending largely on the marketing tactic used: email marketing, events –...
by Jakob Rode | Jun 24, 2020 | Display & Programmatic Advertising
You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. Although originally known from the B2C sector, they are also a...
by Jakob Rode | Jun 9, 2020 | Display & Programmatic Advertising
Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to maximum cost-benefit efficiency, campaigns with Programmatic...
by Mareike Schindler | Jan 8, 2020 | Display & Programmatic Advertising
There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when this vision becomes reality. It is therefore essential to...
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