by Natalie Weirich | Aug 12, 2021 | B2B Marketing, Display & Programmatic Advertising, Success Story
Flexible and hybrid – two characteristics that are often associated with the HR sector, for example in work models, or with IT, for example in data transfer, but less so with the construction industry. But here, too, flexible, modular building elements that can...
by Natalie Weirich | Dec 17, 2020 | B2B Marketing, Display & Programmatic Advertising, Interviews
Rainer Braun Senior Project Manager Research, diemedia GmbH 2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial...
by Natalie Weirich | Oct 28, 2020 | B2B Marketing, Display & Programmatic Advertising, Study
Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on events, most of which still took place on site. Especially in...
by Natalie Weirich | Jul 31, 2020 | Display & Programmatic Advertising
Drawing attention to your brand and products is the main aim of most sophisticated marketing strategies. However, there are many different likely outcomes of B2B marketing campaigns depending largely on the marketing tactic used: email marketing, events –...
by Jakob Rode | Jun 24, 2020 | Display & Programmatic Advertising
You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. Although originally known from the B2C sector, they are also a...
by Jakob Rode | Jun 9, 2020 | Display & Programmatic Advertising
Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to maximum cost-benefit efficiency, campaigns with Programmatic...
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