Siemens advertises its partner program with B2B text-image ads

Our customer: Siemens AG

As a partner of the industry, Siemens supports its customers worldwide in meeting their highly diverse requirements in the field of automation and drive technology – together with specially certified and qualified partners. There are currently over 1,600 partners in 80 countries worldwide in this program.

 

Campaign objectives

  • the campaign is aimed at the customers of Siemens partners
  • The following target audiences are relevant for Solution Partners: Management Level / Project Management (Plant Operator, EPC, OEM)
  • The objective of the Solution Partner campaign is to increase the commitment and the number of website visitors in the partner database.

 

Our solution approach

  • Selection of the above mentioned B2B target groups from the B2B audience network
  • Use of B2B Native Advertising in the form of a text-image campaign to achieve an increased click volume from the core target audience and thus lead more interested parties to the partner program website

Aumago has precisely reached the core target audience of our customer Siemens. It was also important for us that we were guaranteed a fixed number of clicks for the customer’s website through the format of a text-image ad from Aumago.

Claudia Goller

Managing Partner Media Consulting, MediaCom

The results

  1. 1,000 individuals from the fields of switchgear construction, electrical installation, mechanical engineering, plant construction, management and project management have been directed to the Siemens partner program landing page through the campaign.
  2. In total, the text/picture ad could be shown to the core target audience almost 800,000 times. A click rate of 0.12% was achieved, which is above average for a B2B text-image campaign.

Author: Dirk Wischnewski

19 Mar 2019

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