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What is Account Based Marketing?
Or why Bert, Erika and Tom are just not enough in B2B marketing. You are not ordinary. And your customers are no more so, they deserve the best possible service. So serve them all the same marketing campaigns. ...
Mareike Schindler
August 10, 2019
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The B2B Media Group and Aumago merge to become Europe's leading B2B Audience Network
With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business ...
Mareike Schindler
August 8, 2019
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Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020
November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...
Natalie Weirich
November 10, 2020