The goal was to use a B2B audience campaign as a video pre-roll to draw the attention of many decision makers of medium-sized companies to the Exact Business Software brand.
Exact Business Software offers international and medium-sized companies integrated business software solutions for finance, ERP, HRM and CRM. With strong local products and a successful international solution and service portfolio, Exact has developed from a student start-up company to one of the leading providers for the Germany, Austria, Switzerland (DACH region).