The Next Generation of B2B Buyers - How Marketers Can Adapt

What You'll Discover:

• The Changing Landscape: How tech-savvy professionals and evolving decision-making styles are transforming B2B buying habits.
  
  
• Regional Insights: Stories from North America, Europe, and APAC on how buying preferences vary and the exciting trends popping up in each area.
  
  
• Optimizing Outreach: Handy tips—like social selling, engaging across multiple channels, and sharing expert insights—to connect with new buying habits.
  
  
• Building Trust in a Digital World: Why being genuine, getting recommendations from peers, and being transparent are essential to winning over the next-gen B2B crowd.