LeadOS

The Operating System for Global B2B Lead Supply

While traditional tools move data around, LeadOS governs the entire lead supply chain, ensuring consistency, compliance, and clarity at scale. From initiation to CRM delivery.

How it Works

Activate buyers, verify every detail, enrich each lead, and deliver it cleanly into your CRM - ready for sales.

Why it’s Better

Real engagement, verified data, compliant processes, and enriched context, not intent alone.

Outcomes

Accurate, compliant, enriched leads that improve conversion and give teams clarity across every channel and supplier.

LeadOS

The Backbone Behind Enterprise Lead Generation

LeadOS connects, controls, validates, enriches, and routes lead data from any source — giving global marketing and revenue teams a reliable, auditable, and scalable lead delivery system.
If Lead Cloud is your campaign engine, LeadOS is the infrastructure that keeps everything running with precision.

Trusted by leading companies across the globe

How LeadOS Works

LeadOS Orchestrates Every Step of the Lead Supply Chain

Step1
Connect

Supplier & Campaign Management

LeadOS integrates with your suppliers, campaigns, and internal systems, meaning supplier briefing, booking, lead ingestion, and campaign setup can be managed centrally across all sources.

Step2
Validate

Verification & Compliance

Every lead undergoes identity checks, compliance verification, and accuracy validatio. A rigorous validation framework covering consent, accuracy, duplication, fraud detection, and ISO-certified compliance checks.

Step3
Enrich

Enrichment & Qualification

Buyer intelligence is applied to create context-rich, sales-ready records. Firmographic, technographic, intent, and behavioural enrichment combined with qualification logic to determine readiness.

Step4
Route

Normalisation & Delivery

Leads are mapped, scored, tagged, assigned, and prepared for CRM. Data standardisation, campaign mapping, routing rules, and automated delivery into CRM and marketing systems.

Step5
Deliver

Governance & Performance Tracking

Leads flow into your systems with full lineage, auditability, and performance reporting.

Supplier performance, lead lineage, finance and billing, and revenue attribution — all tracked end to end.

Result: a fully governed, auditable lead supply system,  not just lead delivery.

LeadOS Capabilities

Global Supplier Management
Orchestrate every supplier and campaign from one system.
Structured Lead Validation
15-step, ISO-certified validation for accuracy, consent, and compliance.
Compliance & Governance
GDPR, CCPA, regional requirements, audit trails, and consent proof.
Data Normalisation
Standardised formats, picklists, and taxonomy-aligned fields.
Lead Enrichment
Firmographics, technographics, intent, funnel movement, content signals.
Identity Resolution & Duplication Control
Clean, deduplicated, CRM-ready records.
Automated Lead Routing
Assign by region, product, segment, or rules — no manual intervention.
CRM & MAP Delivery
Cleanly delivered to Salesforce, HubSpot, Marketo, Eloqua, Pardot, and custom systems.
Finance & Order Management
Integrated booking, invoicing, reconciliation, and supplier control.
Lead Lineage & Revenue Tracking
Trace every lead from source - verification - delivery - pipeline and revenue.
Bring Control to Your Lead Supply. See how LeadOS governs verification, compliance, and delivery at scale.
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Why It's Different

LeadOS turns lead generation from a fragmented process into a stable, governed revenue engine.

Built for Enterprise Scale

LeadOS doesn’t just move leads, it orchestrates them across countries, departments, suppliers, and channels.

Verification Built In

Every lead is processed through structured, automated checks — not vendor self-reporting.

Complete Audibility

Every change, field, source, and decision is traceable.

Vendor-Agnostic and Channel-Agnostic

LeadOS works with any supplier, any region, any campaign type.

CRM-Ready, Every Time

Data arrives exactly the way your systems and workflows require.

Powered by Lead Cloud Intelligence

LeadOS enhances operational accuracy; Lead Cloud enhances contextual insight — together forming a unified GTM engine.

Case Studies

Google Case Cover

Maximising Growth:

B2B Media Group helps Google Cloud Start-Up Offering for Phenomenal >10:1 ROI

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Maximising Growth:
Metomic Case Cover

Driving Market Education & Brand Awareness:

How Metomic leveraged B2B Media Group for targeted Cybersecurity Engagement

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Driving Market Education & Brand Awareness:
Palo Alto Case Cover

Increasing ROI to 1:47 for Palo Alto APAC

Learn more about how B2B Media Group helped Palo Alto APAC to increase their ROI

Learn more

Increasing ROI to 1:47 for Palo Alto APAC

If Lead Supply Feels Fragmented, LeadOS Fixes It.

See how one system governs every supplier, workflow, and outcome.