Is AI really helping lead gen efforts?

B2B engagement is changing fast but a lot of marketing strategies haven’t caught up.

In our new video series, we’re breaking down the realities behind modern B2B marketing: what’s working, what isn’t, and where marketers should be focusing to drive better engagement and conversion.

This week’s topic: Broken B2B - What’s Actually Driving Engagement?

In this conversation, Head of Marketing John Quinn and Strategic Account Director Jade Bridge discuss:

• How AI is reshaping B2B marketing and buyer expectations

• Why traditional engagement tactics are losing impact - What’s really influencing buyer action today

• Practical ways marketers can improve lead-to-sales activation and conversion