Increasing qualified lead volumes for Veeam

increasing qualified leads for Veeam

Julia Shahkova, Paid Media Specialist Asia-Pacific & Japan at Veeam Software discusses how B2B Media Group helped them deliver more qualified leads and ROI.


The Challenge

Lack of Data
Julia: We were in search of a new vendor in Hong Kong to help deliver quality, engaged leads at scale. It's no secret that this region is quite challenging and whilst we have always had strong budgets allocated to the region, it made it nearly impossible at one point to generate leads with our existing set of vendors. 

How B2B Media Group Helped

Julia: We launched a high-touch content syndication campaign as a proof of concept to test B2B Media Group's capabilities in the APAC region. The B2B Media Group team provided us with the highest ROAS in the region thanks to their quality data and marketing execution. 


Campaign Results


Julia: B2B Media Group has provided the highest returns for our spending in the region, with a 6X ROAS. In addition, 26% of these leads are also net new logos for us. As a next step, we'll be investing more in B2B Media Group's services, and booking more campaigns across the APAC region. 


About B2B Media Group

B2B Media Group is the leading global B2B data, marketing solution, and account intelligence provider. With offices in Singapore, Munich, London, New York, and San Francisco, we service the world's leading technology brands to better identify their target audiences and intent signals, engage them with high-converting marketing solutions and deliver in-depth analysis on each account and their propensity to buy.