Insights: Discover What's New in B2B Marketing (7)

2 Min Read

Trade Fair cancellation? Reach your customers with these strategies

In this interview, our CMO Dirk Wischnewski gives tips on how to adapt B2B marketing strategies to new circumstances. Dirk, there is currently an increasing number of cancellations of trade fairs and events. ...

6 Min Read

"A good partner asks exactly what you want." - Interview with our lead expert Peter Kühne

Peter Kühne is General Manager DACH for Lead Generation at the B2B Media Group. He is responsible for ensuring that we always deliver the best leads to our customers. For our blog, he provides thrilling ...

2 Min Read

Why your budget is irrelevant to the success of your campaign

No matter whether you have 5,000 or 50,000 EUR at your disposal: Your marketing campaign is doomed to failure if you do not observe certain basic principles. Today we reveal to you which they are, why you ...

2 Min Read

Failing harder – How you definitely do everything wrong with your campaigns

Have you ever asked yourself why B2B campaigns with marketing service providers or partners fail? So have we! We would like to show you how you can easily do everything wrong in a collaboration in a definitely ...

2 Min Read

Why B2B social media should be part of every marketing strategy

I am a millenial. I’ve been on Facebook for 12 years, I just looked it up. LinkedIn, Instagram, Xing, SnapChat, Pinterest – except for TikTok, I’ve been through them all. Even though my life no longer takes ...

1 Min Read

Data-driven marketing explained in under 90 seconds

Data driven marketing is not a sub-discipline of online marketing. Rather, it is a fundamental approach to rethink all previous marketing activities. It is based on the analysis of large amounts of data from ...

2 Min Read

ABM On Its Way to an International Success Strategy

ABM (Account Based Marketing) is becoming an international shooting star. Already ⅓ of all enterprises set on individually adapted marketing for selected desirable customers. In addition, companies invest an ...

2 Min Read

Programmatic Advertising - What you need to know in 2020

There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when ...

2 Min Read

Intent Data - What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What ...