Blog

2 Min Read

What B2B content should I use across the buyer journey?

B2B buyers want an increased level of personalisation when it comes to researching and purchasing new solutions. Depending on their position, job function, and industry, the content they seek needs to resonate ...
intent data
2 Min Read

4 key things you need to know about intent data

Not all intent data is equal Whilst Intent data can be valuable in detecting buying signals, irrelevant intent signals can also exist. Intent signals need to be correctly categorised into specific topic areas ...
4 Min Read

What's the right way to nurture MQLs?

With B2B buying teams now ranging from 7-12 decision-makers, deciding on how to connect with these teams and nurture them during their buyer journey presents challenges and opportunities. Having the right lead ...