Increase & maintain buyer attention
Keep the opportunity live with ongoing nurturing and reengagement to those accounts in the buying journey.
Nurturing
Whether it's accounts early in the buying journey or those in the consideration phase, keep your value proposition front of mind with continuous engagement.
Buyers are predisposed to select a new vendor based on the education, support and guidance they receive from a vendor throughout their journey.
Deploy email, relevant syndicate content or display tactics to surround your prospects with key messaging.
Utilise B2B.IQ to monitor engagements and respond with the information they need, at the right time.
Opportunities Resuscitated
Track Nurturing Performance
Monitor the newest increase in activity and engagement from your stalled accounts.
Discover the content, tactics and formats they interact with and with the help of B2B.IQ's Priority Index feature, prioritise those newly activated accounts to sales for further reengagement .
Why B2B companies rely on B2B.IQ
Client Feedback
"The campaign surpassed expectations, delivering >2,500 new leads, and a pipeline of >10:1. The support from the whole B2B Media Group team in campaign setup, recommendations, and ongoing optimisation was outstanding. The team was quick to respond to our technical queries and support us with a custom campaign setup that helped really drive the high performance. "
David Taylor
Product Marketing Manager, Google Cloud
"B2B Media Group has provided the highest returns for our spending in the region with a 6X ROAS thanks to their quality data and marketing execution."
Julia Shashkova
Paid Media Specialist Asia-Pacific & Japan, Veeam
"Within 3 months of our campaign going live, our SDR team generated 6X ROI from the leads B2B Media Group generated for us. This is a huge success for us so far. The data hygiene and the team's work ethics was great"
Claudia Wong
Senior Manager, Digital Marketing APJ, Crowdstrike
Trusted by the world’s leading brands and agencies for 12+ years.
Whitepapers & Case Studies
Maximising Growth: Google Case Study
David Taylor, Product Marketing Manager for Google Cloud discusses recent campaign successes.
2024 Tech Buyer Priorities
Discover what 300+ technology professionals across the globe are focused on purchasing in H1 2024...
Four Steps To Deliver A Successful ABM Campaign
Why you should care? 92% of B2B marketing specialists worldwide rated ABM as extremely effective...