Blog: Discover What's New in B2B Marketing (4)

3 Min Read

The Power of Native Advertising for your B2B Brand

Native ads are likely to be the future of B2B online advertising. It has been an upcoming trend in the digital marketing space for a few years now, with native advertising growing by 50% from 2018 to 2019. ...

2 Min Read

Our learnings from 30,000 leads in 2019

How is the lead gen business developing in EMEA? Which target audiences are particularly in demand, and which less? And what does the future look like? For these questions we have turned to an expert who deals ...

2 Min Read

How to setup programmatic ads

Programmatic Advertising is also becoming increasingly popular in B2B. After all, these online ads, which are displayed in real-time and automatically, offer marketers numerous opportunities. In addition to ...

3 Min Read

What to write whitepapers about? With these topics you are never wrong

No question: Whitepapers are indispensable in B2B marketing. We explained why in our previous blog post. But which topics are suitable for a successful whitepaper? What is worth talking about? We’re sorry, ...

1 Min Read

Why you should never do without whitepaper creation in B2B marketing

Good B2B white papers are time and resource consuming and often require countless loops for revision. Quite a few companies therefore ask themselves the question: Is it even worth it? They shy away from the ...

4 Min Read

How to Target Companies with Account-Based Marketing

With business priorities evolving and budgets tightening, now is not the time to be wasting your marketing efforts on companies that are not interested in your offering. Instead, focusing your attention ...

3 Min Read

Data-Driven Marketing: Navigating the Now and Forming the Future

Data-driven marketing has proven to be an extremely useful tool for B2B brands to stay up to date with the ever-changing demands of their target audiences. How? Data provides you with a way to understand your ...

1 Min Read

Leads Gen in e-mail marketing: With proven means through the crisis

Anyone currently sitting in the home office or wanting to reach contacts there is now increasingly turning to e-mail. Quick success is guaranteed: Because if you concentrate on e-mail marketing campaigns, plan ...

3 Min Read

Adapt to the Unknown and Boost Your Online Lead Generation

Trade fairs, F2F meetings and lecture events have played an important role in generating leads for B2B companies in the past. Hence, with the cancellation of such events due to the current social distancing ...