How to Target Companies with Account-Based Marketing

With business priorities evolving and budgets tightening, now is not the time to be wasting your marketing efforts on companies that are not interested in your offering. Instead, focusing your attention ...

B2B content for a new marketing routine

With these contents you are reaching your audience in the future What we are currently experiencing is probably the emergence of a new everyday life – private and professional, across all companies and ...

Directly into your ears! Podcasts in B2B

Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach ...

These KPIs will make your webinar a complete success!

Webinars are the marketing concept of the hour – quite a few companies are currently planning their own online event. We have already shown in this article why this is a promising decision for lead generation ...

The ultimate list for successful home office

Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) ...

Webinars in times of social distancing - and beyond

How do you currently present your new products and services to your audience? Without B2B trade fairs, this task is more difficult than usual. Customer visits and workshops are also a thing of the past – ...
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