Blog: Discover What's New in B2B Marketing

5 Min Read

Interview: Rainer Braun on the challenges in B2B research 2020

2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial ...

5 Min Read

Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020

November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...

3 Min Read

The changes in B2B Marketing 2020 - what does the future look like?

Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on ...

3 Min Read

B2B Social Media Study 2020: LinkedIn remains the leader

LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after ...

3 Min Read

How marketing agencies in the UK have been impacted by Covid-19

What has the year 2020 shown us in terms of B2B marketing? Everything is becoming increasingly digital: events, marketing activities, business communications and the list goes on. In addition, it is becoming ...