Aumago becomes B2B Media Group
At the beginning of the year 2021, a note on our own business: After we had merged with Aumago GmbH from Berlin in 2019, we will now also operate under the same “family name”. In the future, our Berlin-based ...
Insights
Interview: Rainer Braun on the challenges in B2B research 2020
2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial ...
Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020
November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...
The changes in B2B Marketing 2020 - what does the future look like?
Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on ...
B2B Social Media Study 2020: LinkedIn remains the leader
LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after ...
B2B lead generation - successful even without trade fairs
Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. ...
Interview: Christian Muche on the future of B2B Events - part 2
Christian Muche International business strategist, co-founder of Wunderguard and dmexco Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that ...
Interview: Christian Muche on the future of B2B Events - part 1
Christian Muche International business strategist, co-founder of Wunderguard and dmexco Whether it’s the Industrial Communication Digital Day 2020, the Hannover Messe Digital Days or the dmexco @home that took ...
How do I develop an account list for successful ABM?
Account Based Marketing (ABM) is on the rise. Only for whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ...
