Insights: Discover What's New in B2B Marketing | B2B Marketing (2)

2 Min Read

The Hidden Truth About AI-Driven Marketing

In the rush to embrace AI-powered marketing solutions, many B2B organisations are learning a costly lesson: artificial intelligence is only as good as the data it's trained on. While this might seem obvious, ...

3 Min Read

AI's Role in Prioritising Pipeline: Enhancing Marketing and Sales Efforts with Reliable Insights

John Quinn, Head of Marketing & Revenue Enablement, B2B Media Group

On Demand Webinar: ABM The New B2B Marketing Standard in Europe

No longer exclusive to Enterprise marketing teams, ABM capabilities have become more readily available for SMBs. Not only that, ABM has helped converge marketing and demand gen teams across every size of ...

3 Min Read

Fix B2B Data Challenges with the N.I.C.E Guide

One of the top challenges B2B marketers face in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is ...

2 Min Read

When it comes to predicting the buyer journey, how reliable is intent data for Marketers?

Predictive data is well-intentioned, but does it actually provide relevant intent data signals for your marketing efforts? Marketing and sales have access to innovative, cutting-edge, solutions like never ...

4 Min Read

Interview: Tomas Herzberger on agile B2B marketing - or growth hacking

Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want ...

5 Min Read

Interview: Mark Herten on the development of the B2B Buyer Journey

What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey ...

5 Min Read

Interview: Marina Zayats on the social media potential of B2B companies

Whether LinkedIn, Facebook or XING – for marketing managers, looking at social networks is part of everyday life. Often, sales managers have also recognised the potential of social media and use them for ...

2 Min Read

Clubhouse in B2B marketing - hyped, tested, completed

Not even 2.5 months ago – Clubhouse, the audio-based social network app, created a lot of hype in Germany: Everyone in their area had heard of the app, many were wondering whether or how they could participate ...