Successful event targeting at the International Supply Chain Conference for AEB

Our Customer: AEB SE

AEB SE supports companies in handling logistics and foreign trade processes quickly, easily and securely. The campaign focused on the AEB Carrier Connect shipping software. The solution not only enables the correct shipping label to be printed for more than 150 carriers and parcel services, but also generates the necessary EDI messages and shipping documents. The cloud software thus helps to organize efficient transport logistics.

 

B2B in its purest form: prime audience, specialized product

Using a display campaign based on event targeting, AEB communicated the advantages of the software directly to visitors to the International Supply Chain Conference. The goal was to direct logistics decision-makers attending the congress to a landing page with more information and ultimately to persuade them to participate in an online demo.
Integrated A/B testing should determine the relevant asset for the follow-up campaign.

Event Targeting impresses with high awareness and extraordinary performance

The result is impressive: the display campaign achieved an above-average CTR of 1.65% overall. Due to the excellent selection of the audience, the campaign also led to a very pleasing conversion rate.

The A/B test also provided valuable findings: Both creatives were very well received by the audience. Nevertheless, one of the two assets prevailed against the other (1.4%) with a CTR of 1.8%.

Jens Verstaen, responsible for Corporate Communications and campaign manager Carrier Connect at AEB, is fully satisfied with the results of the campaign for the International Supply Chain Conference:

The B2B Media Group provided us with professional support in reaching the relevant logistics decision-makers through event targeting. We were very satisfied with the results of the campaign during the International Supply Chain Conference, so we are already planning another event targeting with the B2B Media Group.

Jens Verstaen

Corporate Communications, AEB SE

Author: Mareike Schindler

28 Apr 2020

Read more

Lead Generation and Brand Awareness for a Local Charity

Lead Generation and Brand Awareness for a Local Charity

The pre-Christmas period is known for many charitable organisations calling for more  donations and boosting attention towards to their work and activities. Due to the noise in this space around christmas it can be difficult for charities to make themselves heard and...