Blog

2 Min Read

What B2B content should I use across the buyer journey?

B2B buyers want an increased level of personalisation when it comes to researching and purchasing new solutions. Depending on their position, job function, and industry, the content they seek needs to resonate ...
intent data
2 Min Read

4 key things you need to know about intent data

Not all intent data is equal Whilst Intent data can be valuable in detecting buying signals, irrelevant intent signals can also exist. Intent signals need to be correctly categorised into specific topic areas ...
3 Min Read

Fix B2B Data Challenges with the N.I.C.E Guide

One of the top challenges B2B marketers face in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is ...
google, apple, facebook, amazon
3 Min Read

What third-party cookie solutions is GAFA working on?

In many countries, the large GAFA corporations (Google, Apple, Facebook, Amazon) have already received large penalties for data protection violations. Google and Facebook, for example, faced fines in France as ...
4 Min Read

What's the right way to nurture MQLs?

With B2B buying teams now ranging from 7-12 decision-makers, deciding on how to connect with these teams and nurture them during their buyer journey presents challenges and opportunities. Having the right lead ...