How to Get the Right Kind of B2B Leads: Tactics and Strategies for Success
Sean McNees, Strategic Account Director North America, B2B Media Group
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AI's Role in Prioritising Pipeline: Enhancing Marketing and Sales Efforts with Reliable Insights
John Quinn, Head of Marketing & Revenue Enablement, B2B Media Group
What B2B content should I use across the buyer journey?
B2B buyers want an increased level of personalisation when it comes to researching and purchasing new solutions. Depending on their position, job function, and industry, the content they seek needs to resonate ...
On Demand Webinar: ABM The New B2B Marketing Standard in Europe
No longer exclusive to Enterprise marketing teams, ABM capabilities have become more readily available for SMBs. Not only that, ABM has helped converge marketing and demand gen teams across every size of ...
4 key things you need to know about intent data
Not all intent data is equal Whilst Intent data can be valuable in detecting buying signals, irrelevant intent signals can also exist. Intent signals need to be correctly categorised into specific topic areas ...
Content Syndication is not dead. Here's how you improve it
Content Syndication - What seems an increasingly polarising demand gen tactic is not dead. How it is executed and followed up on is.
Fix B2B Data Challenges with the N.I.C.E Guide
One of the top challenges B2B marketers face in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is ...
What third-party cookie solutions is GAFA working on?
In many countries, the large GAFA corporations (Google, Apple, Facebook, Amazon) have already received large penalties for data protection violations. Google and Facebook, for example, faced fines in France as ...
The 3rd Party Cookie Discussion
The 3rd party cookie discussion with Patrick Meier, Director of Programmatic Solutions at B2B Media Group.
