The power of switching ‘vs.’ with ‘and’
Jade Bridge, Account Director - Media Solutions - B2B Media Group
Blog
Why ISO Standards Set the Bar for B2B Lead Gen Accuracy
In today's data-driven B2B marketing landscape, the quality of your data can make or break your lead generation efforts. With the sheer volume of data available, it's more critical than ever to ensure you're ...
Why B2B Marketers Must Prioritise Data Quality and AI to Drive Lead Generation Success
Why B2B Marketers Must Prioritise Data Quality and AI to Drive Lead Generation Success By Canio Martino, CRO/MD at B2B Media Group
The Hidden Truth About AI-Driven Marketing
In the rush to embrace AI-powered marketing solutions, many B2B organisations are learning a costly lesson: artificial intelligence is only as good as the data it's trained on. While this might seem obvious, ...
How to Get the Right Kind of B2B Leads: Tactics and Strategies for Success
Sean McNees, Strategic Account Director North America, B2B Media Group
AI's Role in Prioritising Pipeline: Enhancing Marketing and Sales Efforts with Reliable Insights
John Quinn, Head of Marketing & Revenue Enablement, B2B Media Group
What B2B content should I use across the buyer journey?
B2B buyers want an increased level of personalisation when it comes to researching and purchasing new solutions. Depending on their position, job function, and industry, the content they seek needs to resonate ...
On Demand Webinar: ABM The New B2B Marketing Standard in Europe
No longer exclusive to Enterprise marketing teams, ABM capabilities have become more readily available for SMBs. Not only that, ABM has helped converge marketing and demand gen teams across every size of ...
4 key things you need to know about intent data
Not all intent data is equal Whilst Intent data can be valuable in detecting buying signals, irrelevant intent signals can also exist. Intent signals need to be correctly categorised into specific topic areas ...
