B2B buyers want an increased level of personalisation when it comes to researching and purchasing new solutions. Depending on their position, job function, and industry, the content they seek needs to resonate ...
No longer exclusive to Enterprise marketing teams, ABM capabilities have become more readily available for SMBs. Not only that, ABM has helped converge marketing and demand gen teams across every size of ...
Not all intent data is equal Whilst Intent data can be valuable in detecting buying signals, irrelevant intent signals can also exist. Intent signals need to be correctly categorised into specific topic areas ...
One of the top challenges B2B marketers face in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is ...
In many countries, the large GAFA corporations (Google, Apple, Facebook, Amazon) have already received large penalties for data protection violations. Google and Facebook, for example, faced fines in France as ...