Blog: Discover What's New in B2B Marketing (3)

3 Min Read

The changes in B2B Marketing 2020 - what does the future look like?

Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on ...

3 Min Read

B2B Social Media Study 2020: LinkedIn remains the leader

LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after ...

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How marketing agencies in the UK have been impacted by Covid-19

What has the year 2020 shown us in terms of B2B marketing? Everything is becoming increasingly digital: events, marketing activities, business communications and the list goes on. In addition, it is becoming ...

2 Min Read

B2B lead generation - successful even without trade fairs

Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. ...

3 Min Read

Interview: Christian Muche on the future of B2B Events - part 2

Christian Muche International business strategist, co-founder of Wunderguard and dmexco Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that ...

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Interview: Christian Muche on the future of B2B Events - part 1

Christian Muche International business strategist, co-founder of Wunderguard and dmexco Whether it’s the Industrial Communication Digital Day 2020, the Hannover Messe Digital Days or the dmexco @home that took ...

3 Min Read

Facebook boycott - what next? Why display advertising is the right channel for B2B marketers

Drawing attention to your brand and products is the main aim of most sophisticated marketing strategies. However, there are many different likely outcomes of B2B marketing campaigns depending largely on the ...

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Content Marketing on a Budget

Content is King! A statement that originally comes from an essay by Bill Gates in 1996, but has now also found its justification in B2B marketing: Content marketing involves distributing content to expand your ...

2 Min Read

Advertising banner - the basis of every Online campaign

You probably know this situation: You want to inform yourself on a website, but the first thing you see are the colorful, flashing advertising banners on the right, above, left or between the sections. ...