Blog: Discover What's New in B2B Marketing (7)

2 Min Read

“Intent data is a deep dive into the respective target group.”

Canio Martino is Chief Revenue Officer at the B2B Media Group and reveals in this interview exactly what Intent Data is all about in B2B and why it inspires Data Driven Marketing. The scattergun approach is ...

3 Min Read

What is Account Based Marketing?

Or why Bert, Erika and Tom are just not enough in B2B marketing. You are not ordinary. And your customers are no more so, they deserve the best possible service. So serve them all the same marketing campaigns. ...

1 Min Read

The B2B Media Group and Aumago merge to become Europe's leading B2B Audience Network

With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business ...