Blog: Discover What's New in B2B Marketing

4 Min Read

Interview: Tomas Herzberger on agile B2B marketing - or growth hacking

Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want ...

5 Min Read

Interview: Mark Herten on the development of the B2B Buyer Journey

What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey ...

5 Min Read

Interview: Rainer Braun on the challenges in B2B research 2020

2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial ...

5 Min Read

Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020

November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...

3 Min Read

Interview: Christian Muche on the future of B2B Events - part 2

Christian Muche International business strategist, co-founder of Wunderguard and dmexco Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that ...

3 Min Read

Interview: Christian Muche on the future of B2B Events - part 1

Christian Muche International business strategist, co-founder of Wunderguard and dmexco Whether it’s the Industrial Communication Digital Day 2020, the Hannover Messe Digital Days or the dmexco @home that took ...