This article was originally shared by performancemarketingworld.com.
What can B2B marketers learn from B2C performance marketing?
Despite key differences including generally shorter sales cycles times and higher volumes, B2C businesses are more used to converting sales in the digital space, and many of their skills are transferable.
With fewer face-to-face meetings and B2B digital growth accelerating, B2B marketers can look to other areas for online skills that aid lead generation, says Dirk Wischnewski, CMO, B2B Media Group…
According to eMarketer, B2B ad spend is only going one way – up. It’s predicted that by 2023, it’ll surpass $30billion, with nearly half directed towards digital advertising. To most marketers, this isn’t surprising, considering the evolution of B2B marketing over the last year. Given the disappearance of in-person events and subsequent pause in the use of traditional sales tactics, digital growth was inevitable.
