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The B2B Media Group and Aumago merge to become Europe's leading B2B Audience Network
With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business ...
Mareike Schindler
August 8, 2019
5 Min Read
Interview: Mark Herten on the development of the B2B Buyer Journey
What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey ...
Natalie Weirich
July 28, 2021
2 Min Read
B2B lead generation - successful even without trade fairs
Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. ...
Natalie Weirich
August 28, 2020