AI's Role in Prioritising Pipeline: Enhancing Marketing and Sales Efforts with Reliable Insights
John Quinn, Head of Marketing & Revenue Enablement, B2B Media Group
Blog
On Demand Webinar: ABM The New B2B Marketing Standard in Europe
No longer exclusive to Enterprise marketing teams, ABM capabilities have become more readily available for SMBs. Not only that, ABM has helped converge marketing and demand gen teams across every size of ...
Fix B2B Data Challenges with the N.I.C.E Guide
One of the top challenges B2B marketers face in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is ...
When it comes to predicting the buyer journey, how reliable is intent data for Marketers?
Predictive data is well-intentioned, but does it actually provide relevant intent data signals for your marketing efforts? Marketing and sales have access to innovative, cutting-edge, solutions like never ...
Interview: Tomas Herzberger on agile B2B marketing - or growth hacking
Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want ...
Interview: Mark Herten on the development of the B2B Buyer Journey
What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey ...
Interview: Marina Zayats on the social media potential of B2B companies
Whether LinkedIn, Facebook or XING – for marketing managers, looking at social networks is part of everyday life. Often, sales managers have also recognised the potential of social media and use them for ...
Clubhouse in B2B marketing - hyped, tested, completed
Not even 2.5 months ago – Clubhouse, the audio-based social network app, created a lot of hype in Germany: Everyone in their area had heard of the app, many were wondering whether or how they could participate ...
Aumago becomes B2B Media Group
At the beginning of the year 2021, a note on our own business: After we had merged with Aumago GmbH from Berlin in 2019, we will now also operate under the same “family name”. In the future, our Berlin-based ...
