Recommended For You

3 Min Read
What is Account Based Marketing?
Or why Bert, Erika and Tom are just not enough in B2B marketing. You are not ordinary. And your customers are no more so, they deserve the best possible service. So serve them all the same marketing campaigns. ...
Mareike Schindler
August 10, 2019

5 Min Read
Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020
November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...
Natalie Weirich
November 10, 2020

3 Min Read
Interview: Christian Muche on the future of B2B Events - part 2
Christian Muche International business strategist, co-founder of Wunderguard and dmexco Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that ...
Natalie Weirich
August 13, 2020