Blog: Discover What's New in B2B Marketing

5 Min Read

Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020

November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...

3 Min Read

The changes in B2B Marketing 2020 - what does the future look like?

Just a year ago, it was clear that marketers wanted to plan their budgets for the coming year, so they spent part of it on traditional measures, a certain percentage on digital measures, and part of it on ...

3 Min Read

B2B Social Media Study 2020: LinkedIn remains the leader

LinkedIn, Facebook, XING and Co. are no longer a nice-to-have but a must-have for B2B marketers. They are an elementary component of digital communication, which has gained momentum especially during and after ...

2 Min Read

B2B lead generation - successful even without trade fairs

Showcasing specific products to the right target audience is the daily challenge in B2B marketing. Before the Corona lockdown, many B2Bers used events and trade fairs to make new contacts and generate leads. ...

3 Min Read

Interview: Christian Muche on the future of B2B Events - part 2

Christian Muche International business strategist, co-founder of Wunderguard and dmexco Until this year, classic in-person events were part of B2B marketing and took place several times a year. However, that ...

3 Min Read

Interview: Christian Muche on the future of B2B Events - part 1

Christian Muche International business strategist, co-founder of Wunderguard and dmexco Whether it’s the Industrial Communication Digital Day 2020, the Hannover Messe Digital Days or the dmexco @home that took ...

2 Min Read

How do I develop an account list for successful ABM?

Account Based Marketing (ABM) is on the rise. Only for whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ...

3 Min Read

What is Account Based Marketing?

Or why Bert, Erika and Tom are just not enough in B2B marketing. You are not ordinary. And your customers are no more so, they deserve the best possible service. So serve them all the same marketing campaigns. ...

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