Blog: Discover What's New in B2B Marketing (2)

4 Min Read

What's the right way to nurture MQLs?

With B2B buying teams now ranging from 7-12 decision-makers, deciding on how to connect with these teams and nurture them during their buyer journey presents challenges and opportunities. Having the right lead ...

2 Min Read

When it comes to predicting the buyer journey, how reliable is intent data for Marketers?

Predictive data is well-intentioned, but does it actually provide relevant intent data signals for your marketing efforts? Marketing and sales have access to innovative, cutting-edge, solutions like never ...

4 Min Read

Interview: Tomas Herzberger on agile B2B marketing - or growth hacking

Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want ...

5 Min Read

Interview: Mark Herten on the development of the B2B Buyer Journey

What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey ...

5 Min Read

Interview: Marina Zayats on the social media potential of B2B companies

Whether LinkedIn, Facebook or XING – for marketing managers, looking at social networks is part of everyday life. Often, sales managers have also recognised the potential of social media and use them for ...

2 Min Read

Clubhouse in B2B marketing - hyped, tested, completed

Not even 2.5 months ago – Clubhouse, the audio-based social network app, created a lot of hype in Germany: Everyone in their area had heard of the app, many were wondering whether or how they could participate ...

Aumago becomes B2B Media Group

At the beginning of the year 2021, a note on our own business: After we had merged with Aumago GmbH from Berlin in 2019, we will now also operate under the same “family name”. In the future, our Berlin-based ...

5 Min Read

Interview: Rainer Braun on the challenges in B2B research 2020

2020 was an extraordinary year that no one could have foreseen. The Corona pandemic posed major challenges not only to the economy, but to all of us – and continues to do so today. Not only the initial ...

5 Min Read

Interview: Dr. Andreas Bauer on the developments in B2B Marketing 2020

November: The month that 2020 enters its final phase and many are already preparing for 2021. But what about reflecting on the year that caused so much change? And what do all the experiences of 2020 mean for ...