Blog: Discover What's New in B2B Marketing (2)

2 Min Read

4 key things you need to know about intent data

Not all intent data is equal Whilst Intent data can be valuable in detecting buying signals, irrelevant intent signals can also exist. Intent signals need to be correctly categorised into specific topic areas ...

5 Min Read

Content Syndication is not dead. Here's how you improve it

Content Syndication - What seems an increasingly polarising demand gen tactic is not dead. How it is executed and followed up on is.

3 Min Read

Fix B2B Data Challenges with the N.I.C.E Guide

One of the top challenges B2B marketers face in the US right now is their data. Whether it’s outdated, inaccurate, disengaged or simply not enough of it. The obvious solution is to gather more data that is ...

3 Min Read

What third-party cookie solutions is GAFA working on?

In many countries, the large GAFA corporations (Google, Apple, Facebook, Amazon) have already received large penalties for data protection violations. Google and Facebook, for example, faced fines in France as ...

4 Min Read

The 3rd Party Cookie Discussion

The 3rd party cookie discussion with Patrick Meier, Director of Programmatic Solutions at B2B Media Group.

4 Min Read

What's the right way to nurture MQLs?

With B2B buying teams now ranging from 7-12 decision-makers, deciding on how to connect with these teams and nurture them during their buyer journey presents challenges and opportunities. Having the right lead ...

2 Min Read

When it comes to predicting the buyer journey, how reliable is intent data for Marketers?

Predictive data is well-intentioned, but does it actually provide relevant intent data signals for your marketing efforts? Marketing and sales have access to innovative, cutting-edge, solutions like never ...

4 Min Read

Interview: Tomas Herzberger on agile B2B marketing - or growth hacking

Progress means looking at the actual state, analysing the possibilities for improvement, optimising them and thus permanently developing them further. And that is exactly what it is about when companies want ...

5 Min Read

Interview: Mark Herten on the development of the B2B Buyer Journey

What every consumer feels in themselves is also becoming increasingly apparent in the business environment: the B2B customer journey is increasingly shifting to digital. According to the latest MC Kinsey ...