Data-driven marketing explained in under 90 seconds

Data driven marketing is not a sub-discipline of online marketing. Rather, it is a fundamental approach to rethink all previous marketing activities. It is based on the analysis of large amounts of data from ...

ABM On Its Way to an International Success Strategy

ABM (Account Based Marketing) is becoming an international shooting star. Already ⅓ of all enterprises set on individually adapted marketing for selected desirable customers. In addition, companies invest an ...

Intent Data - What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What ...

Our 5 Best Tips for Successful B2B Marketing

How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions ...

More ingenious applications for Intent Data

Intent Data are your marketing multi-tool! In this last article I presented my best Intent Data application areas. But that wasn’t the end of the line yet. That’s why today I’m showing you more ingenious ...

The best applications for Intent Data

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the ...

How do I develop an account list for successful ABM?

Account Based Marketing (ABM) is on the rise. Only for whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ...
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