Blog: Discover What's New in B2B Marketing (5)

3 Min Read

These KPIs will make your webinar a complete success!

Webinars are the marketing concept of the hour – quite a few companies are currently planning their own online event. We have already shown in this article why this is a promising decision for lead generation ...

3 Min Read

The ultimate list for successful home office

Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) ...

3 Min Read

Webinars in times of social distancing - and beyond

How do you currently present your new products and services to your audience? Without B2B trade fairs, this task is more difficult than usual. Customer visits and workshops are also a thing of the past – ...

2 Min Read

Need to save money in marketing? With these measures you do not save in all the wrong places!

The situation is serious. In many places, companies are being forced to adopt extensive cost-cutting measures due to the tense situation. Also affected: Marketing. But before you take out the scissors, pause ...

2 Min Read

Trade Fair cancellation? Reach your customers with these strategies

In this interview, our CMO Dirk Wischnewski gives tips on how to adapt B2B marketing strategies to new circumstances. Dirk, there is currently an increasing number of cancellations of trade fairs and events. ...

6 Min Read

"A good partner asks exactly what you want." - Interview with our lead expert Peter Kühne

Peter Kühne is General Manager DACH for Lead Generation at the B2B Media Group. He is responsible for ensuring that we always deliver the best leads to our customers. For our blog, he provides thrilling ...

2 Min Read

Why your budget is irrelevant to the success of your campaign

No matter whether you have 5,000 or 50,000 EUR at your disposal: Your marketing campaign is doomed to failure if you do not observe certain basic principles. Today we reveal to you which they are, why you ...

2 Min Read

Failing harder – How you definitely do everything wrong with your campaigns

Have you ever asked yourself why B2B campaigns with marketing service providers or partners fail? So have we! We would like to show you how you can easily do everything wrong in a collaboration in a definitely ...

2 Min Read

Why B2B social media should be part of every marketing strategy

I am a millenial. I’ve been on Facebook for 12 years, I just looked it up. LinkedIn, Instagram, Xing, SnapChat, Pinterest – except for TikTok, I’ve been through them all. Even though my life no longer takes ...