Blog: Discover What's New in B2B Marketing (5)

1 Min Read

Leads Gen in e-mail marketing: With proven means through the crisis

Anyone currently sitting in the home office or wanting to reach contacts there is now increasingly turning to e-mail. Quick success is guaranteed: Because if you concentrate on e-mail marketing campaigns, plan ...

3 Min Read

Adapt to the Unknown and Boost Your Online Lead Generation

Trade fairs, F2F meetings and lecture events have played an important role in generating leads for B2B companies in the past. Hence, with the cancellation of such events due to the current social distancing ...

3 Min Read

B2B content for a new marketing routine

With these contents you are reaching your audience in the future What we are currently experiencing is probably the emergence of a new everyday life – private and professional, across all companies and ...

2 Min Read

Directly into your ears! Podcasts in B2B

Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach ...

3 Min Read

These KPIs will make your webinar a complete success!

Webinars are the marketing concept of the hour – quite a few companies are currently planning their own online event. We have already shown in this article why this is a promising decision for lead generation ...

3 Min Read

The ultimate list for successful home office

Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) ...

3 Min Read

Webinars in times of social distancing - and beyond

How do you currently present your new products and services to your audience? Without B2B trade fairs, this task is more difficult than usual. Customer visits and workshops are also a thing of the past – ...

2 Min Read

Need to save money in marketing? With these measures you do not save in all the wrong places!

The situation is serious. In many places, companies are being forced to adopt extensive cost-cutting measures due to the tense situation. Also affected: Marketing. But before you take out the scissors, pause ...

2 Min Read

Trade Fair cancellation? Reach your customers with these strategies

In this interview, our CMO Dirk Wischnewski gives tips on how to adapt B2B marketing strategies to new circumstances. Dirk, there is currently an increasing number of cancellations of trade fairs and events. ...