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Data driven marketing is not a sub-discipline of online marketing. Rather, it is a fundamental approach to rethink all previous marketing activities. It is based on the analysis of large amounts of data from ...

ABM (Account Based Marketing) is becoming an international shooting star. Already ⅓ of all enterprises set on individually adapted marketing for selected desirable customers. In addition, companies invest an ...

There is hardly any way around Programmatic Advertising. In Online Marketing, programmatically purchased and displayed advertisements are currently becoming the industry standard. 2020 will be the year when ...

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What ...

How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions ...

Intent Data are your marketing multi-tool! In this last article I presented my best Intent Data application areas. But that wasn’t the end of the line yet. That’s why today I’m showing you more ingenious ...

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the ...

Account Based Marketing (ABM) is on the rise. Only for whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ...

99%(1) of marketing decision-makers agree: Data is crucial for success in marketing and sales. This assumption confirms that 74%(1) already have a complete Martech stack for Data Driven Marketing. Data ...